Groove Jones + Samsung
Working from Samsung's brand keywords such as bold, innovative, engineered and premium, our design team at Nathaniel Howe Studios delved into boundless atmospheric lobby environments that inspired awe not only in the design but also the way technology impacts our lives. Our team delivered Photoshop, FBX and JPG files to GJ for the final composite.
DESIGN PROCESS: Finding new realities. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. Our discoveries are then tweaked, refined; turning over every stone while arriving at the final product.