Porsche Porsche VR Experience Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersive brand experience for prospective buyers. The PEC gives consumers an easy way to become fully immersed in the Porsche brand, from exploring the elaborate space itself to test driving the newest sports cars

DESIGN PROCESS: Capturing Photo Realism in a virtual world. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.