Paramount Network Bellator MMA NYC Bellator heads to the world's most famous arena, Madison Square Garden. We were tasked with creating a stand-out branding package across multiple platforms. Our designs needed to be bold and hype fight night in a stunning way that speaks to the gravity of the event.

After crushing a slew of larger-than-life designs, NHS jetted east for a 2-day live action shoot at Pier59 Studios in NYC where Nathaniel directed legendary fighters Fedor Emelianenko, Wanderlei Silva, Chael Sonnen, Michael Chandler, and Matt Mitrione.

PROCESS: 360 degrees of Adrenaline For the Bellator MMA Facebook page, our VR Design Team created an innovative 360 living fight poster. Among the first in the sports entertainment industry, the 360 video drops viewers right into the heart of a Bellator-branded, stylized NYC world - surrounded by the fighters and all the action.

PROCESS: Knockout Design We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.