NextVR + Live Nation
Live Nation VR Portal
NextVR partnered with Live Nation to broadcast hundreds of live, cutting-edge performances in virtual reality to music fans worldwide. A portion of those shows include Backstage with Citi – behind-the-scenes backstage footage that follows the artists as they take the stage – in VR, of course. NHS designed this environment where users would land after finding the available performances via Samsung's Gear VR via the Oculus Home.
DESIGN PROCESS: A DIFFERENT DIMENSION. We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.