HLN THE KILLER TRUTH HLN’s newest true crime docuseries The Killer Truth knows the weaving together of multiple perspectives in an investigation is not only captivating but necessary in the pursuit of justice. NHS partnered with The Amy Palmer Group to produce the show’s Launch & Episodic promo campaign for CNN Creative Marketing, where moody animations suggest pieces of a story adding up to one big reveal. NHS’ graphics package was delivered as a modular After Effects toolkit that streamlined the post production & finishing process.
HLN Killer Truth Promo
PROCESS: Exploring the mystery We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.