Groove Jones Jack Daniel's VR Experience Through Google Cardboard VR goggles, audiences would enjoy a Jack Daniel’s branded VR experience at pop ups, festivals, concerts and more - walking them through the story of the whiskey’s namesake, the creation process and the lifestyle code of Jack Daniel’s aficionados.

DESIGN PROCESS: Distilling a brand. No matter a project scope, our process is always the same, and it always starts with design. Our NHS team honored the iconic Jack Daniel's logo and also pushed the envelope on production quality using Cinema4D and OctaneRender to create stunning animations.