NHS designed and animated a new NHL promotional graphics package for FOX Sports, delivered as versatile After Effects & PSD toolkits, giving the RSN’s maximum flexibility for versioning promotional content across on-air, print, web and social media – while maintaining a clear visual identity, communicating clearly with fans, and helping to tell a variety of stories in the brand voice.
FOX SPORTS NHL GRAPHICS TOOLKIT
DESIGN PROCESS: Finding the heat. No matter a project scope, our process is always the same, and it always starts with design. Nathaniel Howe once again delivered innovation for FOX Sports through a blend of abstracted environments, team-specific moments and ice motifs, grounding audiences in the world of the sport while also honoring the physicality and intense competition characteristic of the league.