Fox Sports Fox Nascar Promo Campaign Nathaniel Howe Studios built a massive series of on-air and digital promos to build hype for NASCAR's Monster Energy Cup Series. The creatives at FOX Sports wanted to elevate the "new elite" drivers in NASCAR and tease the two largest races in the championship. Between these up-and-coming NASCAR heroes and the sport's legendary race tracks, Nathaniel Howe Studios created a series of bold graphic styles that rep'd each driver's unique archetype, and each race's singular reputation.

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Fox Nascar Promo - Kyle Busch: The Machine

Fox Nascar Promo Campaign KYLE BUSCH: THE MACHINE

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Fox Nascar Promo Campaign Joey Logano: The Warrior

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Fox Nascar Promo - Joey Logano: The Warrior

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Fox Nascar Promo Campaign Martin Truex JR: The Maestro

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Fox Nascar Promo - Martin Truex JR: The Maestro

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Fox Nascar Promo Campaign Ryan Blaney: The Renegade We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.

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Fox Nascar Promo - Ryan Blaney: The Renegade

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Fox Nascar Promo Campaign Chase Elliott: The Phenom

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Fox Nascar Promo - Chase Elliot: The Phenom

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Fox Nascar Promo Campaign Coca-Cola 600

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Fox Nascar Promo - Cocal-Cola 600

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Fox Nascar Promo Campaign Talladaga

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Fox Nascar Promo - Talladaga

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Fox Nascar Promo Campaign Jimmie Johnson

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Fox Nascar Promo - Jimmie Johnson

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