ESPN Formula 1 ESPN celebrated their new partnership with Formula 1 by inviting Nathaniel Howe Studios to collaborate on a new on-air promo toolkit. The stakes were high: F1 is the premiere car racing brand with over 350 million viewers worldwide that promises not only luxury entertainment but also heart-racing, blood-pumping action. NHS served this brief with an intelligent glass design that owned its sophistication while also complimenting stunning videography of the crowds, the drivers, and the cars.
Formula 1 on ESPN
PROCESS: High Octane Design We believe in the design process. That means dedicating time to explore curiosities, and playing freely in design. It also sometimes means unexpected turns along the way that ultimately leads us to the heart of every creative challenge. No matter a project scope, our process is always the same, and it always starts with design.