HGTV HGTV Network Refresh We love the HGTV brand and were thrilled and inspired to work closely with their internal creative team to craft an all new network refresh. We understood the need for a system that empowers through unification but also aims to protect the style and personality that makes HGTV human, fun, and diverse. This perspective led to our creative north star... Standardization with Soul. The powerful toolkit we crafted ultimately empowered the internal creative teams to effortlessly create while staying inspired.<! –– PROJECT DESCRIPTION IMAGE GOES BELOW HERE –––––––––––––––––>
The Renovators Toolkit Designing an HGTV promo package is like renovating a room - with the right tools, materials and vision a designer can transform an ordinary space into something extraordinary. We are providing the graphic tools to renovate HGTV promo packages to reflect the unique themes of the network and personality of the talent.
All About The Gable At the heart of the RENOVATOR’S TOOLKIT is the iconic Gable. Now front and center and used in innovative ways for communicating content themes and stories through animation, texture, and sound design.
Type as a character and letting a brand voice shine.
A powerful, yet still flexible Grid System While each promo has the opportunity to be endlessly customized to fit a show’s unique personality, every promo is unified by an underlying type & grid system. One that is built to look beautiful in a range of different scenarios of copy and footage. The system provides visual consistency and empowers internal teams by reducing design decisions.
Custom on the surface, standardized behind the scenes. We developed the guidelines for a rich texture library that considers color, tone, and visual complexity, ensuring effortless mixing & matching to craft one of a kind visual stories.