NHL NHL 22 Campaign We partnered with Bally Sports to design and animate a new NHL promotional graphics package, delivered as versatile After Effects & PSD toolkits, giving the each regional network across the country maximum flexibility for versioning promotional content for on-air, print, web and social media – while maintaining a clear visual identity, communicating clearly with fans, and helping to tell a variety of stories in our designed brand voice.<! –– PROJECT DESCRIPTION IMAGE GOES BELOW HERE –––––––––––––––––>
We created a robust on-air and social toolkit to empower teams across the country to quickly and efficiently create and configure dynamic promos to drum up excitement for game day.
Breaking the Ice. We took a deep dive exploring possible design executions before landing on our hero look that rippled through on-air, social, and print.